Ecological Ethics, Anissa Essay Example | Topics and Well Written Essays - 250 words

Ecological Ethics, Anissa - Essay Example The essay points out that Taylor would have said species and matter are vital due to the fact that we need to have respect for nature. I also agree with the idea that man is part of nature and ethics as extending to the whole biotic community. This is regarded as the only view that actually incorporates the biotic community and the land and atmosphere are indispensable to the continuation processes of natural selection and evolution. It has been found that a collective approach intuitively unveils the underworking conditions and webs that actually keep us interdependent and connected. Besides it is very beneficial to be able to economically quantify the values of environmental surrounding. However, the opinion provided by Meadows is a little bit redundant. He claims that in the anthropocentric value system, humans are the fundamental focus of value. On the other hand, Russow brings back the discussion of one individual versus whole. Russow’s standpoint is that we value and protect animals just because of their aesthetic value. I also agree with the author that species matter more than just for the aesthetic value of their individual members. I may add that aesthetics is regarded as a philosophical category, and therefore, every human being across the globe has his own opinion what to consider as aesthetic. Besides, every culture has different perceptions on aesthetic values. What Western civilization regards as beautiful African or Asian cultures would consider as ugly (Carter, 2010). In my opinion, the intrinsic values of species are actually dependent on biodiversity. There are numerous reasons that justify the existence of species. For instance, reductions in biodiversity result to the ecosystem functioning negatively. We should not treat animals differently just because they are not humans. This is because the fact that whether to consider a being a member or not of a species is not morally right. This

A Review Of Groundhog Day

A Review Of Groundhog Day Groundhog Day is one of those rare films that has been entirely embraced as a cultural artifact by Western society. Roger Ebert says; there are a few films, and this is one of them, that burrow into our memories and become reference points. When you find yourself needing the phrase this is like Groundhog Day to explain how you feel, a movie has accomplished something. As a term it has been absorbed into popular speech, as observed by Ryan Gilbey; Its everywhere in travel writing, rock journalism, advice columns, horoscopes. Tony Blair refers to it in a speech about the Northern Ireland peace process, and it crops up in the Archbishop of Canterburys Richard Dimbleby Lecture in 2002. It makes its way into the headline of a restaurant review (a culinary groundhog day), a cricket report (Groundhog Day for the West Indies), and an editorial on the search for weapons of mass destruction in Iraq (No smoking guns, no huge breakthroughs, just a hint that Groundhog Day may be over) while a kidnap victim uses the phrase to describe his captivity in the Colombian jungle. It was even unofficially adopted into the American military jingo with reference to their conflict in Somalia at around the time that the film came out on VHS, and officially adopted into the United States Film Directory as being culturally, historically, or aesthetically significant in 2006. It was screened in the New York Museum of Modern Art in a season entitled The Hidden God: Film and Faith along with works by Bergman and Rossellini, and the occasion was seen as an opportunity for religious groups to vocalise their suppositions as to its pertinence to their individual faiths. The most vocal were the Buddhists, with a popular urban legend regarding the film stating that in an early draft Phil was stuck in Punxatawny for 10,000 years, a significant number in Buddhist teachings. Danny Rubin, the films screenwiter, denounces this as untrue: Harold [Ramis, the director of the film] likes that allusion, and its good for the legend of the film because of the Buddhist connection. However, that wasnt on my mind. Some interpretations were that the film was intrinsically Jewish, (the movie tells us, as Judaism does, that the work doesnt end until the world has been perfected) or Christian (à ¢Ã¢â€š ¬Ã‚ ¦clearly the resurrected Christ). The film has also apparently been used in teachings by the Chinese spiritual movement Falun Dafa. If Nietzsche had been at that screening, however, I think that he would have revelled in it as intrinsically Nihilistic (in the positive sense), or (if the term existed when he were alive) Nietzschean. I have always been intimidated by Nietzsche, and indeed by Philosophy in general. I have always found the subject bewildering. Id hear outlandish quotes like God is dead, or about philosophical leanings like utilitarianism, empiricism or relativism, and be frustrated by their opacity, or at least by my inability to decipher what they are. But I also found it fascinating, at least from a distance. My aim for this thesis is to examine Groundhog Day a film I personally have a great love for using the parlance of the philosopher which most intrigued me, so as to better understand the work in the context of something which I have an afinity for. Nietzsches writings and musings had a huge effect on Populist opinion in the twentieth century, and it is my contention that this can be observed clearly in Groundhog Day. Chapter One examines Nietzsches notion of Eternal Recurrence, and how it appears in the film. Eternal recurrence is the idea that we have lived the exact life we are leading now an infinite number of times in the past and will do so an infinite number of times in the future. If weve enjoyed a particularly righteous or pleasurable life, this might sound like the greatest of outcomes. If not, eternal recurrence may strike us as a curse. Our misery, far from being over when we die, is destined to be repeated on us, eternal retribution for our mistakes. This is very obviously manifested in Groundhog Day. Chapter Two then will examine Phil seeking and achieving what Nietzsche refers to as the Ubermensch, or Overman. Nietzsche coined the term Ubermensch in his book Thus Spake Zarathustra; I teach you the overman. Man is something that shall be overcome. What have you done to overcome him? à ¢Ã¢â€š ¬Ã‚ ¦ All beings so far have created something beyond themselves; and do you want to be the ebb of this great flood, and even go back to the beasts rather than overcome man? What is ape to man? A laughing stock or painful embarrassment. And man shall be that to overman: a laughing stock or painful embarrassment. The idea of the overman was misappropriated by National Socialism in the early part of the twentieth century. After Nietzsches death, his estate was run by his sister Elizabeth, a staunch nationalist and rampant anti-semite, two things which Nietzsche himself found unpalatable. She re-edited and reinterpreted Nietzsches work so that he became the representative philosopher for the Nazis, going so far as to print a book called The Will to Power posthumously, which was made up of notes and musings which he had no intention of publishing. This became something of a bible for National Socialism leading to Nietzsche being worshipped by the Nazis, an image which Nietzsche only overcame in the latter part of the Twentieth century. As you can imagine, the idea of the Ubermensch became a standard for the Nazis and their theories on eugenics and ethnic cleansing. But this was not Nietzsches intention. According to documentarian Simon Chu, Nietzsche proposes an ideal of self overcoming, an ideal he calls the overman, not by having recourse to a metaphysical realm outside of the human, but within the possibilities of the humanà ¢Ã¢â€š ¬Ã‚ ¦ how can we as humans transcend ourselves? The idea of the overman came from Nietzsches own battle for self mastery. Human beings in general, he argued, had a duty to rise above their own condition. Nietzsche himself was quite limited physically due to perpetual illness, and socially due to self-imposed isolation, and Phil Connor is similarly limited by his own nature: he creates a bitter faà §ade which, through the course of the film, is broken down through his own endeavours at self-improvement. Ubermensch actually means overcoming, looking for a new path devoid of God. Chapter Three will deal with that notion: the association between Phil Connors self-betterment and the Nihilistic idea which must be embraced by the Ubermensch. Nihilism, as Nietzsche saw it, was not just a viewpoint that nothing in life has any meaning: Nietzsche proposed that we must look within ourselves to find a strong moral compass, rather than be corralled by the external ideals purported by religion. This type of moral opinion is negative; only from looking within ourselves can we find a true moral standpoint. When left to his own devices for an eternity of recurrence, Phil makes the choices which make him a better man for himself, not for anyone or anything else, Maybe the real God uses tricks. Maybe hes not omnipotent, hes just been around so long he knows everything. Eternal Recurrence Phil: What would you do if you were stuck in one place and every day was exactly the same, and nothing that you did mattered? Ralph: That about sums it up for me. Phil: I have been stabbed, shot, poisoned, frozen, hung, electrocuted, and burned. Rita: Oh, really? Phil: and every morning I wake up without a scratch on me, not a dent in the fender I am an immortal. Groundhog Day concerns itself heavily with the notion of Eternal Recurrence, or Eternal Return, to the extent of illuminating some conflicting interpretations of this key Nietzschean thought. In Nietzsches book The Gay Science, he first hits upon the idea of Eternal Return: What if some day or night a demon were to steal after you into your loneliest loneliness and say to you, `This life as you now live it and have lived it, you will have to live once more and innumerable times more; and there will be nothing new in it, but every pain and every joy and every thought and sigh and everything unutterably small or great in your life will have to return to you, all in the same succession and sequence even this spider and this moon-light between the trees, and even this moment and I myself. The eternal hourglass of existence is turned upside down again and again, and you with it, speck of dust! Would you not throw yourself down and gnash your teeth and curse the demon who spoke thus? Or have you once experienced a tremendous moment when you would have answered him, `You are a god and never have I heard anything more divine!' This statement makes the point that Eternal Return, though at first glance a hellish endeavour, is in fact a positive occurrence, if the person that he is referring to in the quotation is in fact happy to repeat their lives. The notion rears its head in earnest in Thus Spake Zarathustra. The semi-autobiographical text sees a fictional interpretation of the prophet of the Zoroaster people make his way down from his mountain retreat to spread the word of Nihilism to the people down below. He arrives during his journey to a straight road leading far off in distant directions under a gateway titled Moment. His dwarf travel companion makes this point: All that is straight lies, All truth is crooked; time itself is a circle. Zarathustra cannot reconcile with the thought of eternal recurrence quite as easily as his companion, largely because he would have to recognize that the mundanity of humanity that he so deplores will never be fully overcome, but rather will be repeated over and over again. This seems contradictory of what happens in Groundhog Day: Phil experiences February 2nd every day in the same small town, but every day he does something different, thus negating Eternal Recurrence as Nietzsche sees it. According to Deleuzes interpretation, Nietzsche was not in fact promoting the idea of the return of the identical but rather the return of the different. Each return selects the life-enhancing while rejecting the life-degrading, leading to each iteration being better than the last. As Deleuze says, We can thus see how the eternal return is linked, not to a repetition of the same, but on the contrary, to a transmutation. It is the moment or the eternity of becoming which eliminates all that resists it. It releases, indeed it creates, the purely active and pure affirmation. Groundhog Day contradicts both the outlined hypotheses. In Phil Connors world, there is no Nietzschean return of the identical he is able to act differently each time and cause different events to happen. And no repetition is more affirmative than the last Groundhog Day presents a far more human version of eternal recurrence. Phil mostly muddles his way through the situation, sometimes winding up less affirmative, sometimes more. Motivated by his love for Rita, he does finally reach a state of metamorphosis and at that point he is extricated from eternal recurrence. Luce Irigaray is perhaps the right philosopher for guiding us to unlocking the Nietzschean essence of Groundhog Day. Irigaray agrees with the conventional view that eternal recurrence concerns the return of the same. She objects to it on the grounds that it is a sterile thought that excludes any notion of the other, of outer influence. She writes of eternal recurrence as nothing but the will to recapitulate all projects within yourself. In other words, it is self-perpetuating and self-referential. We might think of it as a type of parthenogenesis it provides men with the ability to give birth to themselves over and over again, thus denying the role of the female. Irigaray wishes to promote the value of the other, which she largely conceives in female terms, in opposition to the traditional philosophical subject that she considers steadfastly male and masculine. She says For, in the other, you are changed. Become other, and without recurrence. In Groundhog Day, its Phil Connors love for his female colleague Rita that proves decisive. By immersing himself in otherness, by learning everything that makes Rita tick, he performs a type of metamorphosis, a rebirth in a sense rather than a return. He sheds his old, sexist form and emerges as a far more rounded human being, in touch with his feminine side (his inner other). As soon as he has fully achieved this, hes released from eternal recurrence. As argued by Irigaray, in any case. In Nietzsches conception of eternal recurrence, the individual has no memory of his previous lives. In Groundhog Day, Phil Connors certainly does. But hes the only one. All the others with whom he shares his eternal recurrence are perhaps in the classic Nietzschean position of having no recollection of their past existences. However, if they specifically interact (or even not specifically or personally) with Phil then their fate each time is no longer fixed, although they have no memory of the different paths Phil engineers for them. Phils circumstance is in this sense much more horrific than theirs. He is not dealing with eternal recurrence as an interesting hypothesis; he is a conscious participator and victim of it, entirely out of his control. Nietzsches eternal recurrence is, of course, logically problematic because if an individuals life is a repeat of previous lives then he would appear to have no free choice, yet Nietzsche seems to want us to alter our attitude to life in the face of the realisation of the harsh truth of eternal recurrence. If we accept his scenario in its strictest sense then our response to the concept of eternal recurrence is nothing over which we can have any control and our reaction, whatever it may be, is entirely futile, one we have exhibited an infinite number of times before and will do so an infinite number of times in the future. For Phil, this objection is removed. He can change; he has complete free choice. Its up to him to choose his attitude towards his metaphysical and existential predicament. At first, understandably, he experiences complete shock, before enjoying a brief sensation of omnipotence and omniscience. Then suicidal depression kicks in at the utter futility of everything he does. Of course, he is incapable of dying, so there is no way out. He then has few choices within the confines of Punxatawney. After much duress, Phil chooses to make the most of the world he now inhabits. He educates himself in many new fields and becomes accomplished as a scholar, artist, linguist and musician. He also develops as a person and achieves self-awareness, rather than the self destruction that he pursued previously. Through this enlightenment, he at last secures the love of the woman he has pursued from the beginning. In Jungian terms, Rita represents the Self that we all strive to find during our lifes journey. By winning her, Phil has completed Jungs arduous process of individuation, and become Nietzsches monument of self-improvement. This is so momentous that Phil actually escapes from eternal recurrence and re-enters causality, but now he is a transformed human being, completely reborn out of the hardships that he has experienced, given that chance to view the world through entirely new eyes. This then is the key to Eternal Recurrence: its not meant to be interpreted literally, but as an aphorism to guide people to whom Nihilism was becoming an increasingly attractive prospect when Nietzsche wrote about it in 19th Century Germany  [1]  . In a meta-physical sense, its like an Aesops Fable, with an easily discernible moral. Its not to be analyzed and dissected scientifically to ascertain its veracity: as said in The Simpson; Lisa: When a tree falls in the woods, does it make a sound? Bart: Sure it does. Neeeeer-crash. To argue (as Nietzsche himself did), that there is a scientific grounding in the theory is missing the point, I feel  [2]  . The point is that the individual must strive for self-improvement, to aim to achieve the Ubermensch, as I feel Phil did in Groundhog Day. The Ubermensch I teach you the overman. Man is something that shall be overcome. What have you done to overcome him? à ¢Ã¢â€š ¬Ã‚ ¦ All beings so far have created something beyond themselves; and do you want to be the ebb of this great flood, and even go back to the beasts rather than overcome man? What is ape to man? A laughing stock or painful embarrassment. And man shall be that to overman: a laughing stock or painful embarrassment. Larry: Prima Donnas. As said in Simon Chus documentary Human, All too Human, Nietzsche proposes an ideal of self overcoming, an ideal he calls the overman, not by having recourse to a metaphysical realm outside of the human, but within the possibilities of the human how can we as humans transcend ourselves? The idea of the overman came from Nietzsches own battle for self mastery.  [3]  Human beings in general, he argued, had a duty to rise above their own condition. Nietzsche (early on) was what was referred to as a Schopenhauerian, as in he became a disciple of the German philosopher Arthur Schopenhauer after reading The World as Will and Idea. Schoppenhauer was a huge influence on Nietzsche, and talks about the will. Schoppenhauers will is akin to Freuds id, an unconscious, striving, persistent force, it may seem that the intellect drives the will, but it is in fact the other way around. In a Darwinian sense, every individual is striving against the will of others in a self interested way. Schoppenhauer saw the will as essentially evil, and the only way out of this suffering and evil is the denial of the will, a refusal to take part in the egotistical contest for domination of others. Its interesting to take a look at Phil Connors with Schoppenhauers will in mind, seeing as he was such a huge influence on Nietzsche. Early in the film, even before the time loop comes into effect, Phil strives persistently to impose his higher status onto the people around him, mostly by belittling them. In the first three minutes, almost every line out of his mouth is vitriolic, from calling his fellow anchor hairdo, to diminishing Ritas authority through impersonating her, to fussing over the fact he wont stay in the hotel that Rita is staying in, to insulting how Larry eats, the list goes on.  [4]   After the loop sets in and the realization of we can do whatever we [want], he sets about dominating the whole town, to becoming the King of Punxatawney. The loop and the actions that Phil took eventually led to what Schoppenhauer referred to as the extinction of the self. This can all be interpreted as similar or influential on Nietzsches idea of the Ubermensch. Nihilism God is dead. God remains dead. And we have killed him.  [5]   Phil: Im a god. Rita: Youre God? Phil: Im a god. Im not *the* God I dont think.  [6]   Nietzsche does not deny the existence of values, but the denial of value is in some sense what he means by nihilism. Michael Tanner says, What he portrays, in book after book, is the gradual but accelerating decline of Western man into a state where no values any longer impress him, or where he mouthes them but they mean nothing to him any longer. Tanner, p 32. If forced to label Nietzsche as a particular sort of philosopher, one would label him as a moral philosopher. But unlike moral philosophers that had come previously, Nietzsche does not provide the reader with a set moral code. His aim is to motivate the reader to come up with their own moral code, one that comes from within. Morality is usually studied philosophically from two different perspectives: normative ethics and meta ethics. Normative ethics is concerned with what is good and what is bad, and providing a perspective for moral decision making. Meta-ethics is concerned with what we mean when we use the word good or bad, and where our definition of those words come from, ie where our morals come from. When we think of the word good, we are probably not tapping into some universal reservoir of goodness, rather our definition more than likely comes from the society we inhabit.  [7]   Nietzsche is mostly concerned with meta-ethical issues. Nietzsche is not so much concerned with the fact that our beliefs are false, but rather the belief about those beliefs. Why should we hold the beliefs that we do? When Nietzsche first declared that God is dead in The Gay Science, he means that society no longer has a use for God, that the belief does not help the survival of the species, rather it hinders it. The ethical implications of this are important, for with the death of God comes the death of religious morality, a morality that has underpinned Western culture for hundreds of years. Morality as it is still practiced derives from the Hebraic-Christian tradition, its origins to be found in the dictates of the god of a small middle Eastern tribe, and that its contents remain very much what they were. This brings us back to Phil Connors in his Punxatawney time-warp. Observing Phil superficially, we can surmise that he was probably raised in a Christian moral system, and would have been raised with the ubiquitous Western moral code. But as soon as he trusts in the fact that there will be no repercussions for his actions in the form of punishment from an external authority figure (a staple of the Christan moral code), he was able to cast aside his morals easily, Phil: Its the same thing your whole life: Clean up your room. Stand up straight. Pick up your feet. Take it like a man. Be nice to your sister. Dont mix beer and wine, ever. Oh yeah: Dont drive on the railroad track. Gus: Well, Phil, thats one I happen to agree with. This signifies that they were not his, merely the morals society applied to him. He then embarks on a spree of ethical naturalism. Ethical naturalism is the view that our morality can be based on our nature. For example, in a utilitarian sense, Our moral beliefs did not fall from heaven and neither are they credentials we can flash like a badge to establish our moral probity p30, Tanner And morality, meaning the variety of attitudes that we find officially espoused in our society? It ministers to our welfare, in its basic form, so that at least we feel safe when our backs are turned on other people Tanner, p31 If he sometimes thinks of himself as the prophet of nihilism, it is not in the sense that he is proclaiming arrival as something to be celebrated, but in the sense that Jeremiah was the prophet of the destruction of Jerusalem. Tanner, p32. What he portrays, in book after book, is the gradual but accelerating decline of Western man into a state where no values any longer impress him, or where he mouthes them but they mean nothing to him any longer. Tanner, p 32. Christianity has always been in a state of moral identity crisis. That, though a large factor in the moral bewilderment of the West, is a marginal issue for Nietzsche, whose main interest is in the nature of moralitys sanctions in general. Tanner, p 33. Its interesting to note the moral compass of the film itself. As (despite the philosophical ramification of the premise) a light-hearted entry into the romantic comedy genre, it was unlikely to go to a particularly dark place with the premise. What this means for the character is that Phil represents the morals of the progenitors of the piece: they were unwilling, morally, to allow Phil to become involved in any particularly unsavoury acts or crimes. The repeated suicides were a strong turn in the film (unusual in its genre), but Phil never acts upon his presumed darkest impulses to commit forceful sex acts or to murder. Im glad we dont have to watch a scene where a deranged Phil takes a meat cleaver to Ned, or brutally sexually assaults Rita, but I find it worthwhile to note the morally controlling influence of creator and audience. Imagine Gaper Noes Groundhog Day. Could it be said that this was, in fact, Phils punishment?

Abolition Essay -- essays papers

Abolition A Stronger Resistance The abolitionist movement in the United States sought to eradicate slavery using a wide range of tactics and organizations. The antislavery movement mobilized many African Americans and some whites who sought to end the institution of slavery. Although both black and white abolitionists often worked together, the relationship between them was intricate. The struggle for black abolitionists was much more personal because they wanted to end slavery and also wanted to gain equal rights for blacks. However, many white abolitionists only sought to end slavery and did not fight for equality for blacks. From these exceedingly contrasting perspectives and the continuation of slavery, the sentiment of many abolitionists became more militant and radical; some abolitionists began to use more violent methods of resistance to abolish slavery. Before the 1830s most antislavery activists stressed gradual emancipation. These feelings were expressed mainly by Southern whites, some possessing a fear of free blacks not being ready for freedom and others holding beliefs that slavery would gradually disappear (Notes, 10/18/00). Generally, only black abolitionists demanded an immediate end to slavery. This difference in opinion contributed to some blacks taking more violent measures to gain freedom and equality. Further contributing to the more aggressive tactics were the goals of the white abolitionists. Many white abolitionists were not able to accept blacks...

How Does Steinbeck Present Disadvantaged Characters

Explore some of the ways in which Steinbeck presents disadvantaged characters in the novel In 1937, the American author John Steinbeck published ‘Of mice and Men'. Set in the Salinas Valley of California, it conveys the story of the struggles of the American people during ‘The Great Depression'. The Great Depression was a massive devastation throughout the whole of America where people suffered and the economy was at a huge crisis. The Unemployment rose from 3% to 26% and many people had died, showing how hard the citizens coped to survive in-between this difficult period.The Americans were in a depriving financial state full of high inflation after an economic fall known as the ‘The Wall Street Crash' The nation only helped themselves by believing in their own dreams, which meant mostly to have their own lands, be rich and live a good-life- â€Å"The American Dream†. This ideology gave the public hopes of life and something to work towards. John Steinbeck do es not only explore how people struggled for their American dream, but also describes how difficult this melancholy period in history was for the â€Å"lesser† group of individuals at the time: the disadvantaged characters.Lennie, a big simple-minded character, is a highly disadvantaged individual due to poor mental health. As Lennie is one of the predominant characters in ‘Of Mice and Men’, he is perhaps the least dynamic. He experiences no change in developing or growing in mental or practical abilities; the plain figure remains as illustrated at the start of the opening pages in the novel. Although his character is displayed in this way, despite being under privileged he is based as a central protagonists in the story. Steinbeck conveys a general initiative to his readers that, Lennie’s actions make great affection.Being basic makes his choices morally incorrect- this shows his difficulties. Steinbeck uses the character of Lennie to symbolise the mental ly underprivileged people of this period. â€Å"Let's have different colour rabbits, George. †Pg 16 â€Å"Just ain’t bright†24 Steinbeck shows his readers the stage of which Lennie's mind is developed; still like a child's, even though he is a fully-grown man. From the start of the novella, the reader must know that Steinbeck creates an illustration of Lennie as sadly being doomed, and must be sympathetic towards him.This is a construction built to present to the reader at the current time of the 1920's a huge disadvantage to the mentally handicapped society. The simple-minded character of Lennie also leads him to lack in responsibility and trust. He is shown to have no knowledge of any financial or general life problems, therefore Steinbeck creates a main part for George to play in, and this is where he has to take the weight on his shoulders for Lennie. †if you jus' happen to get in trouble like you always done before, I want you to come right here an' h ide in the brush†, †Leggo his hand, Lennie†, 64 You tol' me to George,†64 The author is trying to portray an image to his readers that Lennie cannot think for his self and has to be controlled; this is another big under privilege towards the mentally handicapped people. Lennie also speaks without grammatical sense and this shows he is uneducated and not taught to talk proper English, â€Å"they was so little† pg 11 â€Å"Don't tell nobody† PG61 Lastly the biggest let down for the simple minded figure is not being able to adapt a level of understanding to the normal person , Lennie cannot tell the strength he applies or has when used.This makes him very innocent when attacking someone without knowing, He also loves to pet animals and furry material but while this process, as he is a strong figure, he kills the being. †'Don't you go yellin', he said, and shook her; and her body flopped like a fish. And then she was still, for Lennie had brok en her neck. †90 The author uses the word ‘and' repetitively showing how dramatic the moment is. Steinbeck depicts towards his audience that Lennie was only trying to quite Curley’s wife but accidentally fails as he cannot handle his abnormal great strength.This use of dramatics and panic shows where Lennie is innocent. From my view I think Lennie is also based upon the theme of an animal, there are areas where Steinbeck refers to Lennie as animal like â€Å"He’s as strong as a bull† â€Å"the way a bear drags his pours† In addition, Steinbeck uses the comparison of Candy's dog and Lennie to depict the value and status of less mentally capable individuals. Just how candy's dog is eradicated once he becomes ‘useless', the same image is created for Lennie as his fate is controlled and chosen by the ‘normal' ranch hands.Similarly, The death of Lennie, is constructed as an illustration towards the readers that his own friend kills him because it is a ‘necessity'. The author is portraying to his readers that even George, Lennie's tightest companion, shoots him out of sympathy so his friend does not go through the wrath of Curley's torturing death. This conveys to us that the people of the 1930's thought it was right to choose a death of a mentally handicapped because it was ‘obligatory',Of mice and men, shows a greater emphasised picture, where a very close friendship is ended.The dramatics used by Steinbeck when showing us George kills his best colleague Lennie, tells the reader how life was a great hardship for the discrimination against the mentally handicapped, especially when it was very unlikely to see two friends travelling together. The book demonstrates this concept by putting the ‘rights' of a dog identical to the ‘rights' of a mentally incapable person. Today, this sought of situation is taken seriously, where the rights for any being is equally judged. Steinbeck presents another character which I think is one of the most hindered upon-Crooks.Crooks is highly discriminated, especially at this time, because he is black. He is a black man that lives in America at the time of segregation from the colour of his skin. This was tragic and sad for the black community as they were marginal. Living as a black man being employed was one of the most hardest job, this caused a lot of unemployment for the ‘coloured' public . The only upper hand crooks had was a job in the ranch, it still was very risky, the boss beat him for no reason, but this was all he could do for a living. S'pose you didn't have nobody. S'pose you couldn't go to the bunk house and play rummy 'cause you was black. †72. Steinbeck often demonstrates towards his audience that Crooks is a victim of isolation and loneliness, this illustrates the high level of prejudice and separation against the black ethnic minority of the 1930s. Crooks use of the word ‘S'pose' twice in short time to s how the emphasis of his feelings. The appearance and physical disability of Crooks also makes him impoverished, he has a crooked back and thus is called by the name ‘Crooks ‘. Now and then he poured a few drops of the liniment into his pink-palmed hand and reached up under his shirt to rub again.He flexed his muscles against his back and shivered. †67. Steinbeck provides his readers with a description for the appearance of Crooks. This description shows us where ‘Crooks' is named by the ranch hands. When Steinbeck uses this method, he produces nicknames to portray to his readers how the men do not take any interest in knowing a full name; this shows the loneliness. The black community was often assaulted by the white public, this was a great hardship in the 1930's. I could get you strung up on a tree so easy it ain't even funny. †80 â€Å"Crooks had reduced himself to nothing. There was no personality, no ego- nothing to arouse either like or dislike. †80. The black minority was too downgraded and this quote is evident. When any black man spoke for his self, he was threatened and could not fight on. Steinbeck expresses to his readers how life was for the black people when abused. As he is black, Crooks is segregated from the other workers, this causes a great amount of desolation, he is trapped in solitude day and night and resorts to reading books.In the novel, when Lennie enters Crooks room, at first his reaction is to be alone and unwanted but then his lack of unsociability wins over him and allows Lennie to set in. During his conversation, Crooks reveals his sorrow of being alone, segregated and divined from others. â€Å"I seen it over an’ over a guy talkin’ to another guy and it don’t make no difference if he don’t hear or understand. † He is referring to Lennie but actually talking of himself. Steinbeck creates an image to his reader, how the life of someone already disliked, depriv es as he is lonely and separated.In the 1930's, Steinbeck shows his readers where the black people's status stood and where they were disadvantaged. The use of the word ‘n**ger' was normal for people to remark, this just portrays how downgraded the black community were. I think as Crooks was in the bracket of an ethnic minority, he was extremely unlucky and discriminated, the author shows us another disadvantaged character based at the time of the novella. From the perspective of Curley's wife, I think that John Steinbeck uses analogy to represent the place for woman and how they were the underdogs towards the men.Living in the male world, Curleys wife is mostly shown as a bad sign as she is an uncommon person in the ranch. She undergoes a difficult and antagonistic period through her life. â€Å"You wasn't no good. You ain't no good now, you lousy tart†94 â€Å"Well, ain't she a looloo? †51 â€Å"I ain't seen that much of her, PG 51 When whit describes her as t his it shows what they think of her, also the emphasis of George speaking when saying, â€Å"I ain't seen that much of her,† shows the care and intensity that he does not give when he replies. In the beginning of the novel, Steinbeck introduces Curley’s wife through Candy’s description.The critical comments leave the reader to have a negative opinion; as she seems to be a woman in a male world. ‘I’ve seen her give slim the eye†¦ an’ I’ve seen her give Carlson the eye. ’ (pg 29)    By classifying Curley’s wife as a ’flirt’, she is effectively prohibited from the men. There are certain areas where Curleys wife's image is described evil and unhappy, Steinbeck tries to portray towards his readers that when she is there the mood is struck negatively and falls immediately at her presence, â€Å"Both men glanced up, for the rectangle of sunshine in the doorway was cut off. A girl was standing there looking in.She had full, rouged lips and wide-spaced eyes, heavily made up. Her fingernails were red. Her hair hung in little rolled clusters, like sausages. She wore a cotton house dress and red mules, on the insteps of which were little bouquets of red ostrich feathers. â€Å"I'm lookin' for Curley,†she said. Her voice had a nasal, brittle quality. †PG 32 From this extract of the book, there are different ways in which the author describes Curley's wife as a cynical approach at this moment of the story. Steinbeck shows us that as soon as she comes in the sunlight is cut off- blocking the admirable scene.Even with the clothing, Curley's wife wears a lot of the colour red conveying the evil colour and the emphasis of her voice when she speaks,† Her voice had a nasal, brittle quality. † Steinbeck describes the disadvantages women had when she is first illustrated. Throughout the book, Curley's wife's character is fairly mysterious and complicated. She is continuously referred to as her husband's belonging or possession, this shows us where she is unidentified, through this misidentification we can figure out her status as a woman; she did not need to be known.Steinbeck’s use of identification against Curley’s wife is her most disadvantage. When someone has no identification, it describes to the reader where his or her reputation is, the name Curley’s wife portrays an image that her name is a tool, owned by her husband and is not much importance. Through the book she is foreshadowed in many areas, where her sly flirty actions lead to hazardous trouble, despite this matter, when reading between the lines, the reader is made to show some part of sympathy to express towards her.The author also uses other ways to describe the loneliness and emotions in the book, words like ‘solitaire' (meaning ‘ a card game played by one person), shows us how he referred to the people working at the ranch as desolate and unsocial, he also uses nick names, except for George and Lennie, such as â€Å"Slim† or â€Å"Curley†, this is another sign, of the low and sad mood. In the novel, there are a few areas where the writer presents short snappy sentences to show the effects, â€Å"The silence came into the room. And the silence lasted†. 9 Additionally, Steinbeck chooses the use of circulation in situations, just like a life cycle, In each chapter the setting in the beginning is the setting at the end, this conveys a message that the situation always ends at point one, , for example Lennie and George have a dream in the beginning which is just a plain dream that has no hope, it develops as the book stages itself at chapter 3 ,in the middle, there is sudden hope and it looks like an easy grab, but it circulates and drops back down, where Lennie kills Curley's wife, this illustrates the method of death and that there is no hope left.John Steinbeck the author reveals to his audience how, in a gene ral view, people were highly disadvantaged especially at the time of discrimination towards them. He mentions three obvious characters , Lennie, Crooks and Curley's wife. These individuals all have main deficiencies and all have different types of disadvantages. Steinbeck uses a mentally handicapped individual, a black physically disabled man and a women in a male's world, this shows us an occurring pattern from the author, trying to describe the sadness and discrimination to people at the time of ‘The Great Depression'The novel, ‘Of Mice and Men’ depicts to the readers how the daily struggles for the working class were, being greatly underprivileged and the reality of failing plans for a living, resembling ‘The American Dream’. John Steinbeck shows his audience individuals who constantly face one problem after another. Moreover, he describes people of America who struggled a torrid time through â€Å"Survival of the fittest†, especially the di scriminated.

Business Ethics 5 – Products and Advertising

Advertisements are usually meant to make products to be bought more by customers. Business people try to use the most effective means of advertisement in order to have competitive advantage of other businesspersons in the market. Despite that, advertisements are meant to attract more customers there are too dangerous to be marketed because of the danger that they pause to both the customers and the society in general. For example, people mostly abuse handguns, cigarettes, and some drugs whiuch.In order to market such products there should be strict measures, which should be put in place by the federal government to control the effects of the products, which may cause harm. The American marketing association commits itself to make sure that there is promotion of highest standard of professional ethical norms and values to all its members. Marketers should understand that they do not only work for the organizations but they should also act as the custodian in undertaking activities tha t bring good to the larger population.This means that marketers are supposed to maintain high standards of ethical norms and ethical values. In order to protect the society from harmful effects of marketing of products that are dangerous there are regulations that I would put to marketing of these product. (DesJardins & Hartman, 2008). For cigarettes due to its negative health, effects it has it would be appropriate for markets to put a label on the cigarettes, which warns the smoker that the cigarette is harmful to his or her health and to the health of other members of the society.There should also be no program in the media, which should be sponsored by companies, which manufacture cigarettes. This would reduce creation of positive attitude about cigarettes to the public, which may lead to its increased consumption. The marketers should also not be allowed to put the large posters, which are used for advertisement in public places such as rods. For prescription, drugs there shoul d be a regulation that the drugs should only be sold to those people who have a note from a physician prescribing him or her to take the drugs.They should also a label, which Cleary shows the negative effects they have if abused. For the handguns there should be registering of any handgun that is purchased this would help to reduce criminals obtaining them, licensing of handgun owners, there should also be prohibition of mentally ill people from obtaining handguns. All these regulations would protect the society from many negative effects caused by marketing of handguns. 2. There are usually two criteria that the federal trade commissions use to regulate advertisement. They use deception and fairness as the two criteria.An advertisement is unfair if it has harmful effects to the consumer. For example, if it is an advertisement of a product, which causes negative health effects, then such an advertisement can be termed was unfair. Deceptive advertisement is an advertisement, which us es false or misleading statements to attract customers. Deceptive advertising usually hurts the customers because they may contain statements, which may not be true, which may rue the customer to buy a certain product. This is because the advertisement may contain hidden fees and charges or manipulation of standards of the goods.There is decision-making process, which is used to determine how an advertisement can be unfair. One-step in this process includes looking whether the advertisement hurt and cause injuries the customer. If the advertisement is found to do this then it is taken to be unfair. The injury should be substantial in terms of monetary such as the seller forcing the buyer to goods or services, which are not wanted. The injury, must also be one that the customer could not have reasonably avoided. This is because market place should be self-correcting.The other step involves looking whether the advertisement violates the established public policy, which governs adverti sement. Then there is an examination on whether the advertisement is unethical or unscrupulous. The advertisement should also give the consumer sufficient information so that the customer can be able to make informed decisions (DesJardins & Hartman, 2008). References DesJardins, J. & Hartman, L. (2008) Business ethics: decision-making for personal integrity and social responsibility, New York, McGraw-Hill Higher Education.

Beethoven1 essays

Beethoven1 essays For many people, Ludwig Van Beethoven is considered the greatest composer who ever lived and is the highest level of musical geniuses. His compositions are the expression of one of the most powerful musical personalities of all time which he exceeded above average in both areas of Classical and Beethoven was born in Bonn, Germany, December 16, 1770, and was baptized on December 17. His father, Johann, was a singer employed by the Elector of Cologne in Bonn. Johann married Maria Magdalena Laym, a cooks daughter. Together they had seven children of which three sons survived, Beethoven was the oldest (Colliers Encyclopedia, Beethoven). When Johanns career was threatened by alcoholism, he saw his chance to get rich by exploiting his son Beethoven as a child prodigy. He claimed Beethoven was years younger than he actually was, neglected his formal education, and made him practice his music endlessly. His attempt to get rich was a disaster and probably encouraged the brusque and withdrawing personality Beethoven developed. Beethoven was a solo pianist and piano teacher when he was in his twenties. He was well known for his temperamental nature. He had to abandon his performing career of deafness. By this time, he was well known as a composer and was able to live by the profits of concerts and sale of his works to publishers. He was the most revered composer in all of Europe and regarded as the greatest living example of Romantic, artistic genius (McLeish, pg. 18-19). Sonate Pathetique, Opus 13 was written in 1798 and named by the composer Ludwig Van Beethoven. This Sonate was extremely romantic because of the charged first movement, while the Adagio Movement is sad, yet comforting. The third movement of the Pathetique was considered Rondo. The key of the Adagio Movement is A Flat, the submediant Key of the ...

secondhand smoking essays

secondhand smoking essays A blockbuster study published in the January issue of the Journal of the American Medical Association (JAMA) examined the impact of exposure to ETS on the progression of athersclerosis (hardening of the arteries) and concluded, in part, that the arteries of non-smokers exposed to ETS thickened 20% faster than non-smokers with no second-hand exposure (JAMA). Another study published in Pediatrics in January estimated that, about half of the cases of early childhood cases of asthma, chronic bronchitis and wheezing are attributable to exposure to secondhand smoke (JAMA). Smoking in public areas such as bars and restaurants can be harmful to the health of not only the smoker himself, but everybody around him. Recent studies on the number of deaths as a result of smoking confirmed that eight out of ten people affected with diseases affiliated with smoking were a cause of second hand smoke. Laws are in the process of being passed to make certain places completely non-smoking. Why should a person who has been careful about their health be subject to smokers health problems? Why should a family going out to dinner have to smell the smoke from someone else when the family has just as much right to be there as the smoker does? Isnt there some way to compromise between the two? Wont someone be unhappy no matter what the decision about banning smoking is? The fact is that everyone has the right to smoke if they want to; but there is no way that a non-smoker should be forced to inhale smoke that isnt theirs. Although, wont a restaurant lose a lot of business if they cut out the smoking sections? The Institute for Social Research at York University for the Ontario Tobacco Research Unit at the University of Toronto performed a study on smoking attitudes and behaviors. First of all, only 19% of Toronto adults smoke, 15% daily (institute). The study pro...

How to Become a Bestselling Author Get on a Bestseller List

How to Become a Bestselling Author Get on a Bestseller List How to Become a Bestselling Author Get on a Bestseller List We know its your dream.Its almost every authors dreamto become a bestselling author- to have your name on a list indicating that people wanted to buy your book more than all the other books.It sounds great, right? But theres more to becoming a bestselling author than simply writing and publishing a book.There are steps you need to take both when writing your book and during the publishing process that will make the difference between landing yourself on a bestseller list and hardly selling books.As a bestselling author of 6 books, Ive got some tips to help you become one, too.Heres how to become a bestselling author:Decide which Bestseller list you want to be onWrite an amazing bookBuild your author platformMarket your book ASAPDecide between traditional or self-publishingBuild a launch teamCreate a strong launch planBecome a bestselling authorNOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Prog ram- where we teach our students to become Amazon bestselling authors in 90 days!Learn more about it hereWhat is a bestseller list?A bestseller list is created by different publications indicating and recognizing the top selling books of a given time period in any given number of places.I think youve all heard of the New York Times Bestsellers list. This is by far the most popular list, but there are many other types of bestseller lists out there today.Types of bestseller listsNot all besteller lists are the same. Like I mentioned above, the New York Times Bestsellers list is among the most popular, but any publication can craft their own version of a bestseller list.And that means you, as an author, have more opportunitites than just one to become a bestselling author.After all, the term is bestselling author not just New York Times bestselling author.These are the most popular bestseller lists you can land on:New York Times Bestsellers ListPublishers Weekly Bestsellers ListAmazon Bestsellers ListUSA Today Bestsellers ListThe Wallstreet Journal Bestseller ListAre bestseller lists a lie?I cant continue with this blog post without touching on the controversary surrounding bestseller lists- espeically the New York Times bestseller list (but all of them are like this).Most of the bestseller lists you know about or hear about arent exactly all theyre cracked up to be.Ill explainWhen we hear or see the term bestseller list we automatically think that it encompasses all the books who had the most sales.Thats what best seller technically translates to.Theres only one problem.Bestseller lists (like the New York Times bestseller list) choose their own criteria for what constitutes a best seller and they dont only rely on book sales.For example, most lists only take into account the number of book sales in a very specific time period and from very specific places- and most of them dont count online book sales the same as in-store sales.What does this mean for you and yo ur desire to be on a bestseller list?While bestseller lists arent exactly a lie, they dont paint the whole picture. Someone who sells a lot of books right at launch and then nothing for a while can still make the New York Times bestseller listeven though they might sell far fewer books than someone else who just didnt have as many sales at once.Essentially, it means that becoming a New York Times bestseller is a great goal to have, but it doesnt mean that your book is any better than the millions of others out there.That being said, many of us love the title of becoming a bestseller, so Im here to walk you through how to do that in the way that makes the most sense for you.Benefits of being a bestselling authorEven if most of the popular bestseller lists arent necessarily fair, there are still some perks to becoming a bestselling author.Here are some benefits of landing your name on a bestseller list:The title. Theres really nothing that has quite as satisfying of a ring to it as be stselling author does. It makes you feel good and rightfully so! Its an accomplishment no matter how it happened and the confidence boost alone is enough of a reason to work hard to reach that goal.The credibility. People just take bestselling authors more seriously. Because theres some sort of proof that your book sold more, people think that means its better. When they feel that way about you being a bestselling author, theyre far more likely to respect you, your book, and anything else you put in front of them- like a business.It helps you sell more books. Just like I mentioned above, being a bestselling author increases credibility. That means people will buy your book simply because it has that title- even if theyre not quite sure who you are or whats in your book. Its a simple way to increase your book sales.Its easier to sell future books. Once you hit bestseller status once, you can then add that title to your future books. Because of the same reason I mentioned in the point above, people are more likely to buy your book because the public perceived a bestseller status as an indicator of a good book.You can charge more for non-author gigs. This includes if you want to be a speaker or any other side business connected to your book. Because you have that bestseller status, you can charge more.How to become a bestselling authorIf your heart is set on becoming a bestselling author and reaping all the rewards associated with it, we can help you get thereNo matter if you want to become a New York Times bestselling author or an Amazon bestselling author, weve got you covered.#1 Decide which bestseller list you want to get onThis will ultimately define which path you follow to get published.Our list above details a couple bestseller lists you can aim to get on, or you can shoot for all of them if youre really ambitious.Here at Self-Publishing School, we teach our students how to excel in becoming Amazon bestselling authors in order to gain authority, increase your books rankings on the #1 platform for book sales in the world, and ultimately, sell more of their books.Its up to you to determine if you want to get on one, two, or even all of the bestseller lists available.#2 Write an amazing bookObviously, your book is important. While there is a lot of strategy involved in becoming a bestselling author, you do have to write a book worthy of selling.Heres how you can write an amazing book:Decide if you want to write fiction or nonfiction. Both types of books can land on their respective bestseller list. This is a fairly easy decision- just go with the first idea you have.Come up with a book idea. This can be made a lot easier with a list of writing prompts like this one right here. Remember that you have to be passionate about your book because if youre not, your readers will be able to tell. No bestseller banner will save you from negative reviews.Outline your book. One of the best ways Ive learned how to write a good book is to outline it. When you know where youre going, everything in between is easier to write, and that means you can focus on writing with quality.Write your book. It may take time, but if you follow our process for writing a quality book, you will be proud to have it out into the world. Keep our tips in mind throughout the process and youll write a better book, faster. #3 Build an author platformThis should happen before you write your book- or during it, if you just decided you want to become an author at all, let alone a bestselling author.What is an author platform?Your platform is your audience. In order to sell your book and on a consistent basis (which is key if you want to be a full-time author), people need to:know you exist andthat youre writing books for them to read.In order to do this, you have to be present on social media, have an author website, and market yourself as an author regularly.Where you spend your most time and how you go about that marketing will depend on what type o f book youre writing and who your audience.As an example, if your intended audience is an older generation between the ages of 45-60, theyre more likely to be on Facebook than other social platforms simply because those are Facebooks deomgraphics.Here are the demographics for social platforms so you can determine where youll focus your efforts:Facebook: 54% female, 46% male, 65% between 50-64 years oldTwitter: 24% women, 23% men, 40% between 18-29 years oldInstagram: 39% women, 30% men, 72% between 13-17 years oldPinterest: 41% women, 16% men, 34% between 40-49 years oldUsing these numbers, you can get a better idea of where you should start building up your author platform first.#4 Market your book NOWYes, before its even done.If you start on your author platform like I mentioned above, you can start marketing by simply creating social posts, videos, and more content related to your book and its contents.Here are some ideas for marketing your book before its done:Create social pos ts with tips and tricks related to your books contentsUpdate your followers on your books progressTalk about the process of writing a bookVoice your challenges with the writing or content itselfCreate countdown posts when it gets closer to time to launchEngage with your followers by asking them to comment below- and then have conversations with themReach out for interviews about you and your bookWe have more tips for marketing your book right here that will help you grow your following and get your books name out here.#5 Decide to pursue self-publishing or traditional publishingThis is where your earlier decision of which bestseller list you want to be on comes into play.If your goal is to become a New York Times bestselling author (which isnt all its cracked up to be, but you do you), youll have to go the traditional publishing route and commit to spending a couple years mostly waiting. However, if you want to become an Amazon bestselling author, that achievement is right around t he corner.Ultimately, you have to decide which is best for you, traditional or self-publishing?Here are some of the main differences to help you decide:What You GetSelf-PublishingTraditional PublishingSole control of your book's outcomeâÅ"“XSole control of your book's rightsâÅ"“XControl over the storyâÅ"“XControl over the coverâÅ"“X100% of royaltiesâÅ"“XEditing includedXâÅ"“Cover designXâÅ"“MarketingXXDeadlinesXâÅ"“#6 Build a large launch teamAnd make it a good one.If your goal is to hit bestseller numbers on the first week of your launch, you need a large and dedicated launch team to help make it happen.What is a launch team?A launch team is a group of people dedicated to helping you launch your book. They read it, review it on Amazon and other platforms, and participate in promotional activities.Heres what to look for in a good launch team:Theyre actually interested in your book.Theyre motivated and enthusiasticThey participate in promotional tacticsThey o ffer new promotional methodsThey have a moderate sized audience of their ownTheyve been on a launch team beforeYour launch team will be an integral part of whether or not you become a bestselling author- keep that in mind when recruiting volunteers.#7 Create a solid launch planWe have a very specific process for launching your book to become an Amazon bestseller.These tactics may not work for if you want to be a NYTs Bestseller. But they will get you that coveted orange #1 Bestseller banner on Amazon, which has relatively the same perks.Heres the launch plan we recommend (and you can read the full method right here):Price your book for maximum salesHost a soft launch and nail down your complete launch strategyGet book reviews from your launch teamReach out to book promotion sites for both paid and free promoStick to a minimalistic launch planAgain, our full book launch guide can be found right here for you to set up your book launch on Amazon in order to become a bestseller.#8 Beco me a bestsellerIf only it was that simple.This last step should really be something along the lines of mess up, try again, try it all over again, and then hope and pray, and try again instead of become a bestseller.Because thats what it usually takes:Luck, the right marketing, the best launch team, and a lot of hope.But if you have a system that is proven to make you an Amazon bestseller, then its almost guaranteed.NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program- where we teach our students to become Amazon bestselling authors in 90 days!Learn more about it hereHow many books do you have to sell to become a bestselling author?There is no set specific number of book sales needed in order to become a bestselling author. After all, it depends on how many books other authors are selling at the same time.And it also depends on the rules and criteria of that specific bestseller list.Heres a g uideline you can follow when it comes to other lists: New York Times Bestseller list: 9,000 copiesThe Wall Street Journal Bestseller list: 3,000 booksAmazon Bestseller list: this number depends on current numbers being sold in the categories you listed your book inUltimately, we here at Self-Publishing School believe becoming an Amazon bestseller is not only the most attainable goal of becoming a bestseller author, but it also grants the same rewards as the others.How to become a bestselling author in the next 90 daysIts true! We help our students become Amazon bestselling authors within 90 days.Check this out if youre curious as to how.

Answer the following Marketing Discussion Questions Assignment

Answer the following Marketing Discussion Questions - Assignment Example SWOT analysis is the third step which emphasizes on the internal factors (strengths and weaknesses) and external factors (opportunities and threats). The fourth step, marketing goals and objectives are formulated that are formal statements of the desired and expected results from the marketing plan. The fifth component is the marketing strategy which entails selecting and analyzing target markets and developing and maintaining a suitable market program (product, distribution, promotion and product) to fulfil the needs of those target markets. Devising of the marketing strategy results in marketing implementation that describes how the marketing plan will be executed. The last stage of the marketing plan describes how the outcomes of the marketing plan are evaluated and controlled. Marketing plan is critical in marketing process because it allows the organizations to identify the right target market and fulfil their needs and wants through the most suitable marketing strategies (Ferre ll & Hartline, 2007, p. 42-45).

Knowledgenagment Personal Statement Example | Topics and Well Written Essays - 250 words

Knowledgenagment - Personal Statement Example Knowledge management in organizations has three dimensions that are characterized by strategic dimensions that highlight the importance of knowledge and its management in a firm’s strategy (Liebowitz and Dalkir 144). Managerial dimensions entail the management and assessment of organizational knowledge. According to Liebowitz and Dalkir (139), operational dimensions highlight the development and utilization of knowledge and intellectual assets. Bloom’s taxonomy refers the classification of learning outcomes into three domains which include cognitive, psychomotor and affective domains. Cognitive domains are mostly emphasized by educators due to their ability to enhance the efficiency and performance of workers in an organization (Liebowitz and Dalkir 94). This domain is divided into six domains namely: knowledge, comprehension, application, analysis, synthesis and evaluation. Affective domains are characterized by people’s emotional abilities and skills to react to different situations and circumstances. This domain is mainly concerned with employee awareness and their growth in terms of attitudes, feelings and emotions towards their responsibilities. Affective domains have five divisions which include receiving, responding, valuing, characterization and organizing. Psychomotor domains refer to workers’ abilities to physically manipulate tools and gadgets like electric saws and screw drivers. The domain focuses on developing, growing and improving behavior and skills (Liebowitz and Dalkir 173). Bloom never categorized this domain, but other educators have divided it into seven division. They include: complex overt response, mechanism, perception, set, guided response, origination and

Speakers' experiences and my the experiences for accounting Essay

Speakers' experiences and my the experiences for accounting - Essay Example It also serves as a tool of the eventual decision making in the business setting. Proper accounting portrays the ultimate financial position of the business. The accounting field provides an interrelationship with other departments in any organization. It tends to unify all the fields in any organization. All departments must spend through the consumption of the business resources. Accounting provides the platform of unifying all the expenditure and comparing it with the revenues that the business enjoy. Every department or discipline has a mandate of ensuring proper utilization to minimize the expenditure and maximize the returns. The evaluation of such disciplines is a tremendous initiative in determining the financial position of different disciplines. Examples of disciplines that require the knowledge of accounting to run them include; the human resource, ICT, marketing, and other disciplines. The information obtained from various fields in a business culminates into the final re port that is portrayed in the books of accounts. Amber Herrmann Amber Herrmann is a former graduate of CFCUSM. She started her course in accounting and passed the first accounting course. She later took a business course in human resource management. She graduated as an accountant, but later switched to human resources. The human resource is involved in the recruitment of new employees, performance appraisal, promotion of the employees, and the laying off workers. It is a department that is mostly involved in the maintenance and protection of the employee welfare. Accounting Information used by the Discipline Though Amber is a human resource manager, knowledge of the accounting has propagated her to become the merited manager she is. She provides the insights about the application of the accounting knowledge in the HR department. The department is involved in the management of about 12000 employees. The welfare of these employees has to be protected. The accounting information provi des them with the general liability procedures that the department requires for merited performance. During the annual general meetings, the department must prepare the most credible financial records and present them to evaluate their performance. This involves the use of the departmental cash accounts, balance sheets, and cash flows. This is due to its predisposition in the spending tendencies in most companies. â€Å"HR department has been deemed as spenders. The proper application of the accounting techniques ensures for efficient spending† (Herrmann, 15:01-15:30). The HR is necessitated to provide the final budgeting at the end of every financial year. This involves both the returns and the investments or expenditure. The HR must use the accounting discipline to ensure that the budget is sufficient and not exaggerated. They do not base their eventual values on assumptions, but on the values portrayed in the records. The proper employment of the values is necessary in mak ing the approximation of the supplies to their departments. This may be used to cater for the general liabilities such as employee injuries, legal liabilities, performance appraisal, and payment of the employee salaries. Therefore, the knowledge of accounting is used to monitor the patterns of budgeting (Herrmann, 14:45-15:59). Most organizations believe that the HR is a department that is explicitly involved in costs, and not returns. Amber uses her accounting knowledge to ensure that the money stays in the firm. They try to minimize expenses of

Present-Day Egyptian Culture Research Paper Example | Topics and Well Written Essays - 1500 words

Present-Day Egyptian Culture - Research Paper Example Agricultural practices have emancipated in Egypt since five thousand years and due to this the Egyptian community is considered to be highly deep rooted. Maximum level of cooperation can be observed in the Egyptian community and they have a central government that deals with regulating all types of issues amongst the community. The Egyptians take special care of their community members and assist all members who need help and assistance (Fahmy, 10). Egyptian people at the major level belong to the Eastern Hamitic Stock. There are four cultural groups present in Egypt. They are Egyptian peasants, the Copt, Nubians, and lastly the Bedouins. Each culture practices its own way of living and have different lifestyles. All cultures easily accommodate with others and this way harmony prevails in major regions of Egypt (Lane, 13). Egypt’s geographical position allowed them to be in link with the surrounding regions and hence they developed and adopted multitude types of cultures and experiences (Fahmy, 4). Values and principles of Egypt have emerged from the various religions worldwide. The main source of heritage in the cultural and intellectual areas in Egypt is the religion of the country. Egyptian Arabic is the main language of Egypt. French is understood by majority of the erudite classes in Egypt. French is usually taught as a second language in most of the schools and universities in Egypt (Fahmy, 6). Berber language is spoken in Siwa region of Egypt. As discussed above, there are four types of cultural groups present and due to the different practices, the languages spoken in some regions are different from the national language of Egypt. The Egyptians follow the religion Islam and this religion plays a vital role in the Egyptian society. All decisions in the country whether they are economic or political, personal or social are based upon the Islamic principles and practices (Lane, 69). The individuals in Egypt act as

The image of hip hop Essay Example | Topics and Well Written Essays - 1250 words

The image of hip hop - Essay Example Born during the 70’s and still going strong after thirty years, Hip Hop is here to stay. Slowly and steadily, Hip Hop has gained acceptance and now is followed by the youngsters all over the world. However, the question is not of the staying power, but the morality of the Hip Hop. How does it affect the society as a whole? Hip Hop culture, in itself, is not good or bad. How the artist and the audience uses it, makes it good or bad. The choice is our responsibility. Hip Hop is an example of good effort gone wrong. It started as a way of expression and ended up being a victim of consumerism. It eventually got identified with anti-social elements. The image was tarnished. This is Eminem singing about his life. And in the same song his friend tells him not to get violent but to try to understand the other’s explanation. You can imagine these lyrics in different scenario. Imagine you are a man with an agonized, abused and traumatic childhood as was Eminem’s. The difference is, you are from a very educated, sophisticated, high society and wealthy family. What will you do? You will go to a psychoanalyst, sleep on his couch and say the same things that Eminem is saying through his songs. The difference is upbringing, the class and the background that you have. So the hip hop singers are using the physical, obscene and primal style of expression because they are brought up that way. They are the victims of their environment. However, there are song lyrics that use the obscene language and words that talk about sex, killings, drugs and weapons. The videos of these kind of

Regular Vacuum Cleaner Essay Example | Topics and Well Written Essays - 1000 words

Regular Vacuum Cleaner - Essay Example One of the most recognized tools used in large scale both commercially and in residential areas is regular vacuum cleaner and an understanding of the competency of the gadget in relation to consumer needs is imperative for the comprehension of its revolutionary aspect. In the analysis of the regular vacuum cleaner in relation to technology and changes in the contemporary world, my company will involve the Strength, Weaknesses, opportunities and threats characteristics (SWOT) to obtain an in-depth analysis of the machine in all aspects to determine the best way forward with the gadget (Pahl, 2009). Focusing on the strengths of the commodity, the design of the cleaner comes in first. The manner in which the commodity is designed in that it is easy to roll provided the small efficient wheels it bears, the fact that it has a motor inside that is sure to revolve all the incoming dust makes it rather reputable. Moreover, the filter on the upper side of the cleaner ensures that the gadget i s efficient enough as to only let out clean air if it does let out any. This will be a very important point to be taken by the technology department of the company and specifically the technical department and for maximum efficiency credible qualifications are required. Another strength noticed in the commodity is the maintenance. The maintenance of the vacuum cleaner is very cheap because it does not require any outside catering for its processing whenever the dust chamber is full. The manual with which the commodity is bought with provides detailed and direct steps of how to go around the management of the cleaner. The manufacturers of various cleaners have made it easier for customers to determine which cleaner to purchase. As a company, we will indulge in ensuring that we offer after sale services that include regular check-ups through phone calls in case of any problems. The wide range of cleaners produced makes it easier for the customer to choose from depending on the volume of dirt absorbed (Daniels, 2011). This is subsequently influenced by the usage, either commercial or residential. There are also many weaknesses involved with the gadget after studying its market and physical characteristics critically. For one, the market prices of the commodity make it rather difficult for everyone to purchase. Despite the fact that there may exist cheap vacuum cleaners, their working ability is in no manner equivalent to all the rest. The cheaper the commodity, the less efficient it works. This is from the fact that the manufacturers of the commodities make the cleaners with very small alterations that lead to very large price differences. This is unethical given that almost every home in the contemporary world utilizes the commodity. A mere external physical alteration in the design and a change in the size of the dust bag size may even make prices differ. The company will ensure that the buyers of the commodity get what is worth of their money and this will be done by incorporating market and technical experts to determine how to provide high quality commodities at affordable prices thus upgrading the company’s image (Seymour, 2008). Another weakness in the commodity is the repair costs. Despite the fact that many companies that sell these cleaners offer guarantees, the warranty is at many times useless. This is because the gadgets may operate well for a couple of years and then

The image of hip hop Essay Example | Topics and Well Written Essays - 1250 words

The image of hip hop - Essay Example Born during the 70’s and still going strong after thirty years, Hip Hop is here to stay. Slowly and steadily, Hip Hop has gained acceptance and now is followed by the youngsters all over the world. However, the question is not of the staying power, but the morality of the Hip Hop. How does it affect the society as a whole? Hip Hop culture, in itself, is not good or bad. How the artist and the audience uses it, makes it good or bad. The choice is our responsibility. Hip Hop is an example of good effort gone wrong. It started as a way of expression and ended up being a victim of consumerism. It eventually got identified with anti-social elements. The image was tarnished. This is Eminem singing about his life. And in the same song his friend tells him not to get violent but to try to understand the other’s explanation. You can imagine these lyrics in different scenario. Imagine you are a man with an agonized, abused and traumatic childhood as was Eminem’s. The difference is, you are from a very educated, sophisticated, high society and wealthy family. What will you do? You will go to a psychoanalyst, sleep on his couch and say the same things that Eminem is saying through his songs. The difference is upbringing, the class and the background that you have. So the hip hop singers are using the physical, obscene and primal style of expression because they are brought up that way. They are the victims of their environment. However, there are song lyrics that use the obscene language and words that talk about sex, killings, drugs and weapons. The videos of these kind of

Clothing Design And Manufacture Work Placement Report Essay

Clothing Design And Manufacture Work Placement Report - Essay Example Harvey Nichols has stores in London,Edinburg City Centre, Birmingham and Dublin.   Additional stores are located in Saudi, Arabia, Hong Kong, Dubai and Istanbul.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Harvey Nichols began in 1813, as a small linen shop on the corner of Knightsbridge,with a single owner, Benjamin Harvey.   Soon after, Colonel Nichols joined, with hism exquisite imports of oriental rugs and silks.   The organization was purchased by the Burton Group in the 1980s and later, by the Dickson Group.   It returned to private ownership in 2003, by Hong Kong businessman Dr. Dickson Poon.   By the end of the fiscal year, in March 2007, â€Å"sales totaled 166.7 million pounds†(Business Week). The flagship store in London offers a restaurant, bar, wine shop and food market.  The organization opened its first stand-alone restaurant in 1996, in Oxo Tower.   In 1999, it opened Prism, in the financial district of London.   Future locations of stores include Bristol, J akarta and Indonesia.   Harvey Nichols has won numerous advertising awards, with its unique approach and style.   Opportunities for employment range from chef to fashion buyer.   The possibilities within the organization are limitless.   The Harvey Nichols web site includes many of the current product offerings, as well as a portal for journalists to obtain the most current information regarding new product release and current events.   It is estimated that â€Å"7,873 visit harveynichols.com daily†(statbrain.com).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Applied Management Project Reflective Analysis

Applied Management Project Reflective Analysis Reflective analysis report is an interesting part of Applied Management Project. As an individual I had learnt lot from this project in terms of knowing my weaknesses and future lessons which are applicable in my professional life. This report demonstrates the basic concept of learning. As per my understanding the reflection report also makes us learn about others feelings and vice versa. Reflection is also known as everyday process. There are various kinds of reflection which we face on day to day basis, for instance: How was the day? Good and Bad experiences? How do I feel about it? There is no such formula to solve these question marks but it just happens in the normal life. Reflection is the best way to tackle the problems or to deal with the issues. Reflection is two way process, for instance sharing an ideas with others and same contributing in the same. According to JTCOBB (2009), the process of transforming information and experiences into knowledge is known as Learning. We can relate this definition with our dissertation experience where we are grabbing the knowledge which will be profitable in our future. The report consists of four different parts, for instance the first part illustrates the recollection of the experiences. Every human being learns something on day to day basis. Same concept is implemented while make the Applied Management Project and Reflective Analysis Report. The experiences have been demonstrated in report are related to group members, personal learning and the involvement of university staff in accomplishing the project. The different models have been used to explain the concept of learning, for an instance I had used the four stage model, which is related to different phases of dissertation. According to Gibbs (1988), reflection is the approach of describing the situation, feelings and evaluating the experience. There are six different stages in Gibbs reflective cycle and I had related same on the process of dissertation. I had also mentioned the five key lessons, which I got during the time of dissertation. These lessons will help me in the future practice. Finally the report is ended with conclusion and references. As per my personal perspective reflection analysis is the best approach to know our weaknesses and strengths. Recollection of experiences As we all finished with our first semester, ever body was waiting for the day to start there dissertation. The dissertation classes were scheduled on 15-june-09 till 19-june-09. These five days were compulsory for all the students. Many students had planned to do dissertation in their home countries. I was waiting for this day as international office informed us that we can work full time after the submission. The dissertation classes were held in University of Bedfordshire, Luton campus. The faculty divided the students into groups according to the streams. It was a good time because everybody knows that we are not going to sit together again. On the very first day the seminar class was full packed. First day The classes were started on 15-june-09 which was same for all the streams. It was a long day but the curiosity was about the dissertation topic so everybody waited till end of the session. Vincent Ong and Peter Patrick were the module leaders. They introduce all about the dissertation and had distributed handbooks to all of us. We all were doing general discussion with module tutors. At the end of session Rob Carman had discussed about the Reflection. He explained us very well. At last Vincent Ong told us to make the groups of six students. I was thinking to join some international group where I will get more exposure than joining the students from the same country. But there was no such group left, therefore I joined the previous group of semester one. The module tutors had told to appoint the group leader for the selection of topic. Our topic was Export Led Growth and to evaluate export promotion programmes of a country of our choice. It is really an interesting topic as Exports and Imports are helping the countries to improve the relations and also to improve the economies. Exports are the biggest support for Asian and other developing countries. We all had discussed the tentative structure of report in the class. It was my first time experience of doing Applied Management Project so I was nervous about it. But my group mates were supportive and cooperative. We finished the day with some discussions for the project. Second day Today we were having presentation on library resources. Most of the students were not aware of them; hence it was very important for everybody to know about it. Business school staff told us about the importance of keywords. This is the most important part of doing dissertation. Keywords make the task easy and efficient. The faculty had demonstrated the use of e-journals and e-books. I was amazed as we got lot of information in our library resources. These things made me confident and boost my energy to achieve the good results. Tutors told us to go through some articles and come back with quires for the next day. Third day In the beginning of third day everybody was ready with the questions and queries. It was an interesting and productive day as I personally grab important tips from the tutors and group mates. The tutors were helping us out for the keywords. Our group had started with literature review which I believe was the toughest part of the report. The business school staffs were putting more attention of students to maintain diary entries. As per my perspective it was a good approach of diary entries as it keeps an individual aligned with the task. It had really helped me during my dissertation. I was maintaining by putting everyday experiences, learning and had maintained the list of references. The management had arranged five tutors for five different groups and we were free to discuss about the topic with all of them. I am thankful to the university staff that helped us in the dissertation classes. Fourth day Today our group had started with aims and objectives. It was again a discussion session and tutors told us to discuss the issues within the groups. It was a good idea because everybody had gone through some of the journals. I was confused with the literature review therefore my group mates helped me out for the same. As it was a secondary research we were asked to emphasize on journals, books and magazines. They were against Wikipedia which I believe is right. The information given on Wikipedia is sometimes fake and anybody can edit their views, therefore we were asked to avoid the use of Wikipedia. This was the summary of fourth day. Fifth day The last day of our dissertation classes was bit sad as everybody was going to be split. Many of students were going to their home countries for doing Applied Management Project. I had left with three of my group mates. We shared our email ids for the further conversation about the project. The learning support tutor had given important tips for the report writing. Prof.Brain finally told us about the plagiarism. He had explained us the previous case and his personal experience when student gives excuses about plagiarism. At the end of the day students Vincent Ong had welcomed the students for quires. The students had clarified the doubts by module leaders and this was end of the session. Personal feelings and Learning from the Experiences As per my perspective the reflective report really helps an individual in expressing the feelings and learning experienced during the project. It is as opportunity for a person to know about the internal weaknesses which can be eliminated for the future prospects. Also it gives an opportunity to know other in terms of nature, style of working and cultures. This is the best way of knowing each other. This report illustrates the assessment criteria for the reflective report for International Marketing course. This is an individual as well as integrated report which shows the contribution of work done during the Applied Management Project. The main motif of the report is to explore our self in terms of expressing the experiences learnt during this time period. It is an overview which summarised the list of learning and experiences during dissertation. The below figure demonstrates different stages of reflection. The first stage shows initial step of reflective practice. Since I am learner, it is very important to know where I am good. I had related this model while doing the secondary research. As per my perspective, I had developed a good confidence level which I think is very important for an individual to survive in this competitive world. The second stage is related to the personal skills. An individual should be aware that what skills they need, for instance the person is having lack of leadership quality or lack of communication, therefore it is very important to aware of these things and to rectify them as well. During the project I felt these weaknesses which had been improved at the end of dissertation. The third stage is about implementing and monitoring. This stage was to start writing the report and to monitor the things going around. In this stage I had found my group mates very helpful and supportive. The university resources really had really helped out in doing the relevant research. The final stage had been related to evaluate evidence. The things were very critical on this stage as the report was nearly finished. For me it was very important to go through the work done and to make it more presentable. I had faced many hurdles on this stage but with my hard work and concentration, I had finished it before time. During the project I had learnt lot of things which I believe will be useful in my professional life. Reflective practice is not only to express the experiences; it also addressed the problems and hurdles faced while doing this report. As it was a group work but I had faced lot of ups and downs during the project. It is not very easy to co-ordinated with the individuals from different cultures as everybody is having different nature. My experienced was not very good with the group members as there was lack of co-ordination during this time period. I should have done little better if my group mates had joined me from the very first day. Personal dynamics and learning from the experience This was the good practice to express our self but as I had mentioned in the beginning the absenteeism of others had really affected my personal dynamics. In the initial stage I was dynamic and was expecting same from my group members. Unfortunately we were not able to sit together for the discussing and sharing ideas. This thing had distracted me from the target but later on after couple of weeks, my group mates had joined me, which made me happy and motivated to achieve the target on time. It was a good experience while working with different people from different cultures. I had personally gained many things while doing the project which had built up the confidence and had boosted my energy for future prospects. At the very early stage I was not very confidence on finding the key words for the research. But as the time moves I had learnt about the key words which I believe is very important for all the students. In the middle of my project the group mates were dynamic were helping each a lot. They were more supportive and helpful which made the project interesting and productive. According to Paula Freire(2000), active and reflective process an good approach for learning. An individual is not only learning from talking and writing, it also learns things from events and experiences. I believed that this is true as I had learnt a lot from discussions and sharing ideas. The integration of action and reflection creates a new knowledge. These both factors are very important to construct the knowledge. In the short reflection is the proper channel to work on critical analysis, solving problems, evaluating and creating meaning. I had related this with my dissertation course where we need to do analysis on the assigned topic. This leads to solve the problems and finally create the meaning for the same. According to Lew and Schmidt (2007), self-reflection helps students to become better learners, which I believe is true as we came to know our strengths and weaknesses. I am thankful to my group as they had appreciated the work done by me and vice versa. It is very important to appreciate the work, because this thing boosts the person to perform well. The supervisor consultants had also helped us out to accomplish the report on time. They were very prompt and helpful in answering the queries. Lessons for the future project I was very important and interesting module which helped me and all of my group members to enhance the personal skills. As we know learning never ends therefore what I had learnt will definitely help me in the future. There were many ups and downs while doing the project but I personally feel that it was part of our work. While working in the team it is very important to listen others what they say. It is more important to understand each other which make the task easy and efficient. Initially I had faced problems with my group members but in the middle of my project it was started running smoothly. After graduation most of the students started seeking for the jobs, which gives the another opportunity to work in business environment. While working professionally an individual have to maintain and organise many things. Reflection as discussed above is a process of evaluating, solving and generating the meaningful knowledge from our learnings. As we know that the countries are coming close due to globalisation and one should never know in which environment he/she is going to work. A person should mould according to the environment, the same thing I had learnt from the reflection analysis and during the dissertation. While working in the team it is very important to observe about the context and to contribute the ideas for the same. No doubt while discussing there might be arguments among the group members which can be resolved internally. This also helps in the professional life where we face these things on day to day basis. In todays busy life one should aware to time management which helps the person in achieving the target on time. During the time of Applied Management Project I met different kind of people which had helped me for some good ideas. It built up the confidence if we meet more people, as everyone has different idea for one topic. Having more ideas tends to be more qualitative rather than quantitative. Further I am going to highlight the five key lessons learnt during the Applied Management Project. Team work From the very beginning of our Maters degree, tutors had emphasized on working together as a team, which I believe is very important in this competitive world where the targets are very tough to achieve individually. Initially we were not able to co-ordinate with each other but later on it was fine which leads us to achieve the goal on time. According to Jonathan and Alan (2006), negotiating on different views where every individual comes across with different idea tends to work in a group which makes the task easier and achievable. Communication Communication plays an important role while working as a part of team or working individually. As I am an international student, it is very important for me to commute in the way that others do. Good communication resolves the solution as well as impresses the interviewer while attending the interviews. My personal thinking is that I had really enhanced my communication during this time period. Well organised In the beginning of this module the tutors had emphasized us to maintain the diary entries. This thing really keeps the person on track and saves the time. I had maintained the diary for keeping the brief summary on day to day basis. This thing made me aware for the next day planning during Applied Management Project. Diary keeping had helped me in projecting the target of dissertation; therefore finally I had submitted the report on time. Conclusion As per my perspective the practice of reflective analysis helps an individual in knowing the weakness and strengths. It is all about the personal feelings and the observation done during the time of project. I personally believe that these lessons will help me in my professional life, where I have to face or interact with different people from different back grounds. Conclusion has been made on the bases of lessons learnt during the project. Reflection makes the person more transparent which do not create miss understanding while working in the group. For the initial stage the tutors were telling us to work as a team which I believe is a good approach to achieve the target in the specific time. Various models had been implemented in the report which relates to our day to day learnings. I personally believe that learning never stops therefore it is another turn of cycle which built our confidence to tackle the problem.

Euthanasia is Morally Wrong :: Against Euthanasia

The matter of euthanasia continues to be a contentious issue within today’s society. Over the past years, there have been a slew of debates that have tried to justify the practice of assisted suicide, otherwise known as euthanasia. Gallup’s survey in 2007 served to illustrate this fact by showing that over 75 percent of Americans believe that euthanasia should be permitted. However, what Americans have failed to discern is that legalizing any form of euthanasia goes against the sanctity of life and will result in no limitations to the justifications of why it is being performed. It seems as if society has become so debauched that the American people honestly feel that they can condone ending the life of a precious individual. Perhaps in order for one to construct a fitting viewpoint on euthanasia, one must be knowledgeable on the philology and background of euthanasia, along with having a clear comprehension of some underlying terms. Euthanasia is a term which â€Å"derived from the Greek word â€Å"euthanatos†, meaning simply a good death† (Perri, 1996). This word is extremely vulnerable to the various interpretations of all people; therefore, many people fall short when it comes to understanding the two distinct types of euthanasia. These two unique types are known as active and passive euthanasia. Active euthanasia is described as being â€Å"the deliberate ending of a person’s life with the intent of reducing that person’s suffering† (Perri, 1996). For instance, active euthanasia can be as simple as injecting a patient with a harmful toxin. On the other hand passive euthanasia is typically defined as the â€Å"withdrawing of medical treatment with the intention of causing the patient's death† ("Types of euthanasia," 2001). Now an example of passive euthanasia is simply when a patient is perishing and the doctor choices not to recover them. Now it is imperative that one recognizes the distinction between active and passive euthanasia. Another aspect in which euthanasia can be classified is as involuntary or voluntary. Involuntary euthanasia â€Å"is when a patient’s life is ended without the patient’s knowledge and consent† ("Types of euthanasia," 2001). A perceptible example of involuntary euthanasia is when a patient is in a coma and does not have the capability to decide what should happen to him. Lastly, the subject of voluntary euthanasia is â€Å"the patient requests that an action be taken to end his life, or that life-saving treatment be stopped, with full knowledge that this will lead to his death† ("Types of euthanasia," 2001).